I have an addiction. An expensive, somewhat time consuming one.
Blowouts.Â
Sleek, bouncy, make-you-feel-like-a-million-bucks blowouts.
And while a weekly blowout gave me great hair and a boost of confidence, it also made a dent in my calendar and my wallet. One I could no longer chalk up to “but it makes me feel and look so good!”
My biggest reason for justifying these indulgences? The insane amount of frizz my naturally curly hair has.
Trust – it’s not a cute look.
When Living Proof reached out to me to test their new No Frizz Nourishing Oil, I was more than game.
While the company is known most for its famous endorser (Becky With The Good Hair Jennifer Aniston), I was drawn to them because of their creator, Bob Langer.
Who, when he’s not developing groundbreaking biotechnology platforms and products (the man has authored over 1000 patents!), created a proprietary molecule to combat one of the biggest hair issues – frizz.
Delivering chemotherapy directly to brain tumors. Regenerating muscle tissue in a lab. Curing frizz.
You know, all in a day’s work.
Two components make up the foundation of Living Proof’s products – octaflouropentyl methacrylate (OPFMA) and poly beta-amino ester (PBAE). OPFMA is both hydrophobic and lipophobic, which repels both water and fats (like oil). PBAE creates a durable, flexible matrix in your hair that helps hairstyles last longer between shampoo and makes fine hair look thicker.
Some additional reading here, if you feel like getting your science geek on.
While wild curly hair is a great look for my son, I had never figured out the right combination of products and tools to give me that perfectly tousled look.
Crunchy girls or Indo-Frizz-Fro – that I was a pro at achieving.
I started with Living Proof’s Product Selector Tool, which took my hair type, lifestyle, preferred style, and habits all into account before matching me with my perfect products.
My results? The Restore Shampoo and Conditioner, Prime Style Extender, No Frizz Nourishing Hair Oil and Humidity Shield.
I gave the routine a whirl on a rainy, humid day in New York to put the system to the test. After I let my hair get mostly dry inside this turban, I gave the entire routine a whirl (which I documented on Snapchat and included below).
Dry hair using the DREAMDRY TURBAN
Massage a quarter-sized amount of PRIME STYLE EXTENDER through slightly damp hair
Lightly apply 1 pump of NO FRIZZ NOURISHING OIL to the top layer of your hair
Once hair is fully dry, NO FRIZZ HUMIDITY SHIELD
(PIN THIS for future reference)
Here’s the simple fact about Living Proof’s products – they work.
No fancy packaging. No signature fragrance. Just outstanding products that are easy to use – even for hair idiots like me.
I may never kick my blowout habit completely (because sometimes a girl just needs to have sleek hair and a glass of champagne).
But I’ll definitely be having many more perfect curly hair days.
This post was brought you by Living Proof, a brand I love. Thank you for supporting the partnerships that keep Hitha On The Go running. As always, opinions are my own.
